_____ offer(s) consumers incentives to accept advertising and e-mail voluntarily.
A) Viral marketing
B) Personalized marketing
C) Permission marketing
D) Paper catalogs
E) Direct mail

Question

Quizplus · Accepted Answer

Permission marketing involves obtaining consumers' consent before sending marketing messages or advertising to them. This is often done by offering incentives or rewards for opting into marketing communications. Viral marketing is a strategy that relies on social networks to spread marketing messages, personalized marketing tailors messages to individual consumers based on their preferences, and paper catalogs and direct mail are traditional forms of advertising that do not require consumer consent.

_____ Offer(s) Consumers Incentives to Accept Advertising and E-Mail Voluntarily