Buyer power is _____ when buyers have many choices from whom to buy and _____ when buyers have few choices.
A)High, the same
B)High, low
C)Low, low
D)Low, high
E)Low, the same

Question

Quizplus · Accepted Answer

When buyers have many choices, they have higher bargaining power as they can easily switch to another supplier if they are not satisfied with one. On the other hand, when buyers have few choices, they have lower bargaining power as they have to stick with the limited options available to them.

Buyer Power Is _____ When Buyers Have Many Choices from Whom