Winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.

Question

Quizplus · Accepted Answer

It is generally more expensive to win back a customer who has switched to a competitor due to the increased marketing efforts and incentives required to persuade them to return, compared to maintaining their satisfaction and loyalty through consistent, high-quality service and engagement.

Winning Back a Customer Who Has Switched to a Competitor