Which of the following is one of the most common and useful types of data mining for marketing?
A) Goal seeking analysis
B) Market basket analysis
C) Optimization analysis
D) Sensitivity analysis

Question

Quizplus · Accepted Answer

Market basket analysis is a commonly used data mining technique in marketing. It involves analyzing the transactions of customers to identify patterns and relationships between the products they buy. This information can be used to make recommendations, optimize pricing and promotions, and improve inventory management. Goal seeking analysis, optimization analysis, and sensitivity analysis are also useful data mining techniques, but they are not as commonly used in marketing.

Which of the Following Is One of the Most Common