The e-commerce component that deals with gathering data on customers and their website behavior and choices is:
A) Event notification
B) Profiling and personalizing
C) Search management
D) Access control and security

Question

Quizplus · Accepted Answer

Profiling and personalizing is the e-commerce component that deals with gathering data on customers and their website behavior and choices. This allows for personalization of the shopping experience and targeted marketing efforts. Event notification, search management, and access control and security are all important components of e-commerce but do not specifically deal with the gathering of customer data.

The E-Commerce Component That Deals with Gathering Data on Customers