A basic fact for Internet retailing is that all retail websites are created equal as far as the _______________ imperative of success in retailing is concerned.
A) advertising
B) integration
C) location
D) pricing

Question

Quizplus · Accepted Answer

The correct answer is C) location because, in traditional retailing, location is a critical factor for success. However, for Internet retailing, the physical location is irrelevant since the business is conducted online, making all retail websites equal in this aspect.

A Basic Fact for Internet Retailing Is That All Retail