The statement "Most business-to-consumer sites offer consumers incentives to buy and return,such as coupons,discounts,special offers,and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.
A)performance and service efficiency
B)selection and value
C)advertising and incentives
D)look and feel

Question

Quizplus · Accepted Answer

The statement mentions incentives offered to consumers for buying and returning, which falls under the advertising and incentives success factor. Option A talks about performance and service efficiency, which is not mentioned in the statement. Option B mentions selection and value, but this is not the primary focus of the statement. Option D talks about look and feel, which is not relevant to the mentioned incentives.

The Statement "Most Business-To-Consumer Sites Offer Consumers Incentives to Buy