Which of the following applications focuses on acquiring and retaining profitable customers via marketing, sales, and service processes?
A) Customer relationship management
B) Enterprise resource planning
C) Knowledge management
D) Supply chain management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on acquiring and retaining profitable customers through effective marketing, sales, and service processes. It involves managing and analyzing customer interactions and data to improve customer satisfaction and loyalty, ultimately driving revenue growth.

Which of the Following Applications Focuses on Acquiring and Retaining