As described in the text,customer relationship management focuses on:
A)Developing the most efficient and effective sourcing and procurement processes.
B)Acquiring and retaining profitable customers via marketing,sales,and service processes.
C)Acquiring and retaining partners who can enhance the selling and distribution of a firm's products and services.
D)Providing a firm's employees with tools that support group collaboration and decision support.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on acquiring and retaining profitable customers through marketing, sales, and service processes. It involves managing interactions with customers and analyzing data about their behaviors and preferences to improve the overall customer experience and increase customer loyalty. Option A refers to supply chain management, Option C refers to partner relationship management, and Option D refers to collaboration and decision support tools, which are different from CRM.

As Described in the Text,customer Relationship Management Focuses On