Providing website visitors with chat rooms, Web forms and questionnaires, and e-mail correspondence opportunities enables companies to use _______________ to encourage customers to become involved in product development, delivery, and service issues.
A) order processing
B) interactive marketing
C) sales force automation
D) None of the choices are correct.

Question

Quizplus · Accepted Answer

Interactive marketing allows for direct communication between companies and customers, which can lead to increased customer involvement in product development, delivery, and service issues. The use of chat rooms, Web forms and questionnaires, and e-mail correspondence opportunities are all examples of interactive marketing tools that can encourage this involvement.

Providing Website Visitors with Chat Rooms, Web Forms and Questionnaires