Hiring a well known musical artist to represent your product in the soft drink market is an example of which strategy?

Question

Quizplus · Accepted Answer

Hiring a well known musical artist to represent your product in the soft drink market is an example of differentiation strategy. By associating a popular artist with the product, the company is trying to differentiate itself from competitors and create a unique image for their brand. This is a common marketing strategy used in the food and beverage industry to create a strong brand identity and appeal to a specific target market.

Hiring a Well Known Musical Artist to Represent Your Product