If a supply firm offers an inventory management system to its customers along with the products it sells,and the customers cannot afford give up the inventory system to use other suppliers,the first firm is following which strategy?

Question

Quizplus · Accepted Answer

Building switching costs means making it difficult for customers to switch to other suppliers. In this case, the customers cannot afford to give up the inventory system, so they are locked in to the first firm.

If a Supply Firm Offers an Inventory Management System to Its