Product standardization is more likely when nations share the same level of economic development.
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Q1: The four components of marketing strategy include
Q2: All company and product brand names are
Q3: The value customers obtain from a product
Q4: Counterfeit goods damage the image of a
Q5: Product names seldom offend people in international
Q7: Culture is causing people's needs and preferences
Q8: A brand name can function as legal
Q9: A brand name is central to a
Q10: Because national image is a fixed variable
Q11: A brand name is the name of
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