A brand name is central to a product's personality and the image it presents to buyers.

Question

Quizplus · Accepted Answer

A brand name plays a crucial role in shaping a product's persona and how it is perceived by the consumers. It helps in creating brand recognition, building credibility, and encouraging customer loyalty. A distinct brand name is a vital aspect of the marketing mix and can influence the buying decision of potential customers.

A Brand Name Is Central to a Product's Personality and the Image