A common example of a push strategy is creating consumer demand through direct marketing techniques.

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A push strategy is typically used in business-to-business (B2B) marketing, where companies push their products or services to the next level of distribution, such as wholesalers or retailers, in order to make them available to the end consumer. Direct marketing techniques are more commonly associated with a pull strategy, where a company creates consumer demand through advertising and promotional campaigns aimed directly at the end consumer.

A Common Example of a Push Strategy Is Creating Consumer