Developing and emerging markets typically have fewer available forms of mass media for use in implementing a pull strategy.
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Q11: The rapid pace of technological innovation today
Q21: Companies have benefited from the emergence of
Q22: A push strategy is a promotional strategy
Q23: Because companies are undertaking new product development
Q25: Implementing a push strategy is most appropriate
Q27: Creating consumer demand through direct marketing techniques
Q28: When distribution channels are lengthy, a push
Q29: A push strategy tends to be appropriate
Q30: Because counterfeit goods are typically similar in
Q31: Companies traditionally standardize all aspects of their
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