Brand assessment for Best Global Brands are based on all of the following EXCEPT _________.
A)the role of the brand in the purchase decision process
B)the strength of the brand
C)the cultural responsiveness of the brand
D)financial performance of the branded product or service

Question

Quizplus · Accepted Answer

The brand assessment for Best Global Brands is based on the role of the brand in the purchase decision process, the strength of the brand, and the financial performance of the branded product or service. However, cultural responsiveness of the brand is not explicitly mentioned as a factor in the assessment.

Brand Assessment for Best Global Brands Are Based on All