The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling,advertising,public relations,and direct marketing.

Question

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The term "promotion mix" specifically refers to a company's communication efforts to reach distribution channels and target customers through personal selling, advertising, public relations, and direct marketing. Option A refers to the goals a company sets for its marketing efforts, option B refers specifically to a company's strategy for getting its products to customers, and option D refers to the amount of value a product has relative to its weight or size.

The Term ________ Refers to a Company's Efforts to Reach