A furniture company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating which of the following?
A)Market regulation
B)Local responsiveness
C)Standardization
D)Adaptation

Question

Quizplus · Accepted Answer

The furniture company is demonstrating standardization by making its marketing program elements uniform and targeting an entire region with similar products. This approach involves using the same marketing mix (product, price, promotion, and distribution) in the same way across different markets, which can result in cost savings and efficiency.

A Furniture Company That Makes Its Marketing Program Elements Uniform,targeting