The physical path a product follows on its way to customers is called a ________.
A) distribution channel
B) promotional mix path
C) value density
D) just-in-time path

Question

Quizplus · Accepted Answer

A distribution channel is the physical path a product takes on its way to customers. This includes all the intermediaries the product goes through, such as wholesalers and retailers, before it reaches the end consumer. The other options listed do not accurately describe the physical path of a product.

The Physical Path a Product Follows on Its Way to Customers