Scenario: Silk Industries,LLC
Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies.
-Which of the following might be most appropriate for its consumer product line?
A)Pull strategy
B)Transfer pricing strategy
C)Push strategy
D)High-level channel strategy

Question

Quizplus · Accepted Answer

A pull strategy is a promotional strategy that aims to create demand among customers by promoting the brand directly to the end consumer. Since Silk Industries already has a well-recognized brand name and loyal customers, a pull strategy would be the most appropriate option to maintain and increase demand for its consumer product line. This can be done through advertising, sales promotions, and other marketing tactics that directly target the end consumer.

Scenario: Silk Industries,LLC Silk Industries,LLC,comprises Two Major Divisions: Consumer Products and Industrial Products.The