Scenario: Sanjeer's HomeCare Products
Sanjeer Sengupta, owner of Sanjeer's HomeCare Products, is considering going international. He feels that the products he manufactures will be well received, especially in developing countries. He wants to understand the exporting process and then consider the degree to which he wants to be involved.
-Which of these should be the final step for Sanjeer in developing a successful export strategy?
A) Initiate meetings
B) Identify a potential market
C) Commit resources
D) Match needs to abilities

Question

Quizplus · Accepted Answer

Committing resources should be the final step in developing a successful export strategy. Before committing resources, Sanjeer should have already identified a potential market, initiated meetings with potential partners, and matched his company's abilities to the needs of the market. Committing resources includes making financial investments, allocating staff time and resources, and creating a plan for distribution and logistics.