A differentiation strategy works best with mass-marketed products aimed at price-sensitive buyers.

Question

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A differentiation strategy involves offering unique and superior products or services that stand out in the market, often resulting in higher prices. This strategy is generally not aimed at price-sensitive buyers but rather at consumers who value innovation, quality, and unique features. Therefore, a differentiation strategy works best with products aimed at more discerning customers who are willing to pay a premium for these features.

A Differentiation Strategy Works Best with Mass-Marketed Products Aimed at Price-Sensitive