A strategy of adapting products and their marketing strategies in each national market to suit local preferences is called a ________.

Question

Quizplus · Accepted Answer

This strategy is known as a multinational strategy, as it involves adapting products and marketing strategies to suit the specific preferences of each national market. A stability strategy involves maintaining the current products and markets, while a global strategy involves offering standardized products and marketing strategies across all national markets. A retrenchment strategy involves cutting back on products or markets that are not performing well.

A Strategy of Adapting Products and Their Marketing Strategies in Each