Which strategy works best with mass-marketed products aimed at price-sensitive buyers?
A) Differentiation
B) Stability
C) Low-cost leadership
D) Retrenchment

Question

Quizplus · Accepted Answer

Mass-marketed products aimed at price-sensitive buyers require a strategy of low-cost leadership, as the customers are primarily focused on the price and not the product differentiation. Therefore, the emphasis should be on reducing production and distribution costs instead of investing in differentiation or retrenchment strategies. Stability may not be the best choice either as the market for price-sensitive products may be subject to fluctuations and requires constant adjustments to pricing strategies.

Which Strategy Works Best with Mass-Marketed Products Aimed at Price-Sensitive