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Scenario: Beanstalk International Beanstalk International Is Rapidly Growing.The Company Wants to Follow a to Follow

Question 99

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Scenario: Beanstalk International
Beanstalk International is rapidly growing.The company wants to follow a strategy of adapting its products and marketing in each national market to suit local preferences.Beanstalk is intent on creating value for its customers.
-Beanstalk managers know that the drawback of such an adaptive strategy is that ________.


A) it does not allow companies to exploit scale economies in product development,manufacturing,and marketing
B) it can cause a company to overlook important differences in buyer preferences from one market to another
C) it is applicable to industries in which price-competitiveness is a key success factor
D) it does not allow a company to modify its products except for the most superficial features

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