Scenario: TeleToys International
TeleToys International, a U.S.-based company, recently opened 18 toy stores in Brazil, acquired a women's clothing store company in Canada, and closed its men's clothing store chain in Australia. The company has a structure that organizes its global operations into geographic regions.
-If TeleToys wants buyers to perceive its products as unique, it should follow which type of strategy?

Question

Quizplus · Accepted Answer

By following a differentiation strategy, TeleToys International can create a unique image for its products and stand out in the market. This can be achieved by offering unique and high-quality products, exceptional customer service, and effective marketing campaigns. This will allow TeleToys to charge premium prices and create a loyal customer base. Retrenchment and low-cost leadership strategies will not help the company to differentiate itself, and a global strategy may not be suitable, considering the company's geographic structure.

Scenario: TeleToys International TeleToys International, a U.S.-Based Company, Recently Opened 18 Toy Stores