Scenario: Redding Club
Redding Club is a recording and music distribution company with a significant market presence in its native India an emerging market. Redding's CEO, Bill Woods, an immigrant from England, is concerned whether the company will be able to compete against a large, multinational music corporation that is targeting India as part of its growth strategy.
-Bill knows that if globalization pressures in the industry are weak, and a company's own assets are not transferable, the company should concentrate on its home turf using a(n) ________ strategy.
A) defender
B) extender
C) dodger
D) contender

Question

Quizplus · Accepted Answer

A defender strategy is the best choice because it involves focusing on defending the company's market position in its home turf rather than expanding globally. Since Redding Club already has a significant market presence in India, it would be more beneficial to maintain and enhance its position in its home market rather than trying to compete with a large multinational corporation in a new and unfamiliar market. Additionally, if globalization pressures are weak, as stated in the scenario, it would be more advantageous to focus on local market strategies rather than expanding globally.

Scenario: Redding Club Redding Club Is a Recording and Music Distribution Company with Distribution