The first step in analyzing a nation's potential for international business activity is to examine its customs.

Question

Quizplus · Accepted Answer

The first step in analyzing a nation's potential for international business activity is to examine its economic, legal, political, and cultural environment, along with other factors such as infrastructure, technology, and labor force. Customs may be a part of the cultural environment, but it is not the first step in the analysis.

The First Step in Analyzing a Nation's Potential for International