Scenario: Ciao Manufacturing
The Italian car company,Ciao,has made plans to expand its operations by building a manufacturing facility in a foreign market.Ciao has been very successful selling its small,economical,and stylish cars in Italy and Spain,and firm managers believe that the Ciao cars will be equally profitable in other markets.
-Ciao plans to build a model of car that can be marketed in Italy,Spain,and another new foreign market essentially without any changes.The car would be an example of which of the following?

Question

Quizplus · Accepted Answer

A global product is a standardized product that can be sold in multiple markets with minimal changes. In this scenario, Ciao plans to build a model of car that can be marketed in Italy, Spain, and a new foreign market without any changes, making it a global product.

Scenario: Ciao Manufacturing The Italian Car Company,Ciao,has Made Plans to Expand Its Operations