Scenario: Ciao Manufacturing
The Italian car company,Ciao,has made plans to expand its operations by building a manufacturing facility in a foreign market.Ciao has been very successful selling its small,economical,and stylish cars in Italy and Spain,and firm managers believe that the Ciao cars will be equally profitable in other markets.
-In marketing a single car to customers in Italy,Spain,and the new foreign market,which of the following is most likely to help Ciao reduce its marketing costs?

Question

Quizplus · Accepted Answer

Standardizing marketing activities would help Ciao reduce its marketing costs because it would allow the company to leverage economies of scale in marketing efforts across different markets. This means that Ciao could use similar marketing strategies, messaging, and communication tactics in all markets, which would help reduce the costs associated with developing and implementing distinct marketing campaigns for each region. Standardization would also help maintain consistency in the brand image and message across different markets, which can be beneficial in building a strong brand reputation and customer loyalty. Therefore, this is the best choice for Ciao to reduce marketing costs while expanding to a new market.

Scenario: Ciao Manufacturing The Italian Car Company,Ciao,has Made Plans to Expand Its Operations