Scenario: Donna Bader,Global Executive
Donna Bader is a successful global business executive with 15 years of marketing experience throughout Europe.Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Donna believes that to be successful globally a company must design and build products and services for export from the beginning,not as an afterthought following the conquest of domestic markets.Donna is referring to the principle that businesses should ________.

Question

Quizplus · Accepted Answer

Donna is emphasizing the importance of designing and building products and services with the intention of exporting them globally from the beginning, which aligns with the principle of emphasizing global awareness. Knowing customers, monitoring global markets, and marketing effectively are all important factors as well, but they do not directly relate to the specific principle Donna is highlighting.