John Watson and Rosalie Rayner deliberately established a phobia in a boy using classical conditioning techniques.

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John Watson and Rosalie Rayner established a phobia in a boy named Little Albert by pairing a loud noise with a white rat, which resulted in the development of a fear of white, furry objects. This is one of the most well-known examples of classical conditioning in psychology.

John Watson and Rosalie Rayner Deliberately Established a Phobia in a Boy