A vacuum-cleaner salesperson discovers that people are more likely to buy his product if he says that it costs "four easy payments of $25" than when he says it costs $100.This is an example of

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This is an example of the framing effect, where the way information is presented can influence people's decisions. In this case, presenting the cost as "four easy payments of $25" frames it in a more appealing way compared to just stating the total cost of $100.

A Vacuum-Cleaner Salesperson Discovers That People Are More Likely to Buy