Solomon Asch designed his famous conformity studies in order to see what people would do when a group unanimously contradicted an obvious fact.

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Solomon Asch's conformity studies involved participants being shown a line and then asked to choose which of three comparison lines matched in length. The majority of the group purposely gave the wrong answer, and Asch observed how often the participant would conform to the group's answer. The purpose of the study was to investigate the degree to which individuals would conform to the opinions of a group, even when the group's answer was obviously incorrect.

Solomon Asch Designed His Famous Conformity Studies in Order to See