Cognitive dissonance theory states that
A) when we are unaware of what our true attitudes are, we infer them by observing our own behaviour.
B) when an inconsistency between attitude and behaviour exists, it is unpleasant, and we are motivated to reduce or eliminate it.
C) we are more likely to repeat a behaviour if it has been previously associated with a positive outcome.
D) we are more likely to respond to another person's request when that person is an authority figure than when they are not.
Correct Answer:
Verified
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B)
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