Saar has the most beautiful hair,but lately her shampoo hasn't been giving it the usual shine.She notices a commercial for shampoo while watching tv and the model has the most beautiful hair.Also,the bottle for the shampoo is unique and would match her bathroom.She decides to give that brand a try.What changed Saar's attitude here?
A) peripheral route to persuasion
B) central route to persuasion
C) foot-in-the-door technique
D) door-in-the-face technique
Correct Answer:
Verified
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