When Albert watches football games on television, he does not pay much attention during the commercial breaks. This is an example of

Question

Quizplus · Accepted Answer

Message filtering refers to the process of selectively paying attention to certain parts of a message and ignoring others. In this case, Albert is ignoring the commercial breaks and selectively paying attention to the football game. Meaning matching and meaning construction both refer to the way we interpret and make sense of messages, but they are not relevant to the situation described in the question.

When Albert Watches Football Games on Television, He Does Not