Media businesses have developed a three-step audience strategy. The first step is
A) conditioning audiences for repeated exposure.
B) identifying audience needs.
C) developing media messages to attract niche audiences.
D) None of the above
Correct Answer:
Verified
Q1: As audience is no longer understood as
Q3: The VALS typology was developed by
A) an
Q4: Today, mass media programmers and producers advertising
Q5: One reason why gender has lost its
Q6: Audience used to be understood as a
Q7: Which of the following has become the
Q8: A niche is
A) a type of media
Q9: Over the years, audience segmentation schemes have
Q10: You are a member of a geographic
Q11: The VALS typology segments audiences based on
A)
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