Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers.

Question

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This is a common business model for media companies. The audience that a media business attracts is valuable to advertisers, who may be interested in placing ads that are relevant to that audience. The media business can sell access to the audience through various advertising options such as display ads, sponsored content or email blasts.

Once a Media Business Starts Attracting a Specific Audience, It