Today, media businesses do research first and product development second. This is because these media businesses try to

Question

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Media businesses prioritize research first and product development second in order to minimize risk. By conducting research and gathering data about their target audience and market trends, they can reduce the chance of creating a product that does not resonate with consumers or is not financially viable. This approach allows media businesses to make informed decisions and minimize potential losses.

Today, Media Businesses Do Research First and Product Development Second