Repositioning of a medium on the market is achieved by

Question

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Repositioning of a medium on the market can be achieved by identifying a new set of needs that the medium can meet. This can involve adapting to changes in consumer demand or finding new uses for the medium to appeal to a different audience. Continuing to meet the same set of needs as in the past may not be enough to sustain growth or address competitive pressures, and competing with a new medium may not be feasible or desirable. Thus, identifying and addressing new needs is the most effective way to reposition a medium.

Repositioning of a Medium on the Market Is Achieved by