What medium reached a peak in the 1960s after taking audiences away from radio and film?

Question

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In the 1960s, broadcast television reached a peak in popularity and took audiences away from radio and film as the primary source of entertainment and information. This was due to the introduction of new technology, such as color TV and the increasing availability of TV sets in households. Newspapers, magazines, and cable television also gained popularity during this time but did not reach the same level of success as broadcast television.

What Medium Reached a Peak in the 1960s After Taking