Amazon.com generates sales of a million copies of books by selling 10 copies each of 100,000 different books targeted at various niche markets rather than trying to sell one million copies of a single best-selling book. This is an example of
A) the least common denominator strategy.
B) the niche sales approach.
C) long-tail marketing.
D) stratified marketing.
Correct Answer:
Verified
Q28: Today, media companies think about all the
Q29: In our current society, the radio is
Q30: Each of the mass media industries has
Q31: During the decline stage, one medium loses
Q32: You can increase your media literacy by
Q34: Psychological convergence refers to
A) the merging of
Q35: Which industries employ the largest percentage of
Q36: What is the percentage of men working
Q37: Apart from the digitization of messages, what
Q38: You can increase your media literacy by
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents