The mass media continually reinforce certain behavioral patterns of exposure

Question

Quizplus · Accepted Answer

The mass media continually reinforce certain behavioral patterns of exposure until they become automatic habits. This is because the media wants viewers to stay engaged and become loyal consumers of their content, which is more likely to happen if certain behaviors become automatic and habitual. Choice A is incorrect because making exposure more enjoyable is a potential outcome rather than the primary goal. Choice B is incorrect because the media wants viewers to remain engaged, not become bored.

The Mass Media Continually Reinforce Certain Behavioral Patterns of Exposure