Some people lead campaigns or social movements to define something as deviant. For instance, someone might want cigarette smoking on campus to be defined as a deviant act and enforced by a campus-wide no smoking policy. These people are examples of:

Question

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Moral entrepreneurs are individuals or groups who lead a campaign or take action to advocate for the recognition of certain behaviors or practices as deviant. They may frame their campaign as a moral issue, attempting to create a sense of right and wrong surrounding the behavior they wish to condemn. In the example given, someone advocating for a no smoking policy on campus is attempting to redefine smoking as a deviant behavior and enforce a moral code around it. Therefore, the best choice is C: moral entrepreneurs.

Some People Lead Campaigns or Social Movements to Define Something