"Joe Chemo" was used to show a version of Joe Camel that was dying from cigarette smoking. This is an example of cultural imperialism.

Question

Quizplus · Accepted Answer

The statement is incorrect. "Joe Chemo" was actually created as an anti-smoking campaign and a response to the use of Joe Camel as a marketing tool for cigarettes. It was not an example of cultural imperialism, as it was aimed at discouraging smoking rather than imposing a cultural belief or practice on another group.

"Joe Chemo" Was Used to Show a Version of Joe