The most controversial aspect of consumer culture according to Dr. Ritzer is:

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Dr. Ritzer discusses the direct marketing of consumer items to children as the most controversial aspect of consumer culture, citing concerns about the negative impacts on children's health, well-being, and development. This includes the targeting of children through advertising, product placement, and branding strategies that exploit their vulnerabilities and create a lifelong dependence on consumerism.

The Most Controversial Aspect of Consumer Culture According to Dr