Human considerations are as important as financial and marketing criteria in making decisions about multinational ventures.

Question

Quizplus · Accepted Answer

Human considerations, such as cultural differences, labor practices, ethical standards, and social responsibility, are crucial factors in the success or failure of multinational ventures. Ignoring these considerations can lead to negative consequences, such as PR backlash, employee dissatisfaction, legal issues, and consumer boycotts. Therefore, companies should not prioritize financial and marketing criteria at the expense of human considerations. Rather, they should balance all these factors to achieve a sustainable and socially responsible multinational operation.

Human Considerations Are as Important as Financial and Marketing Criteria