Typically the initial stage of a firm entering international operations is:
A) Export
B) Licensing
C) Investment
D) Employment

Question

Quizplus · Accepted Answer

Exporting is typically the first stage of an international business strategy as it allows the firm to test foreign markets with minimal investment and risk. It involves selling domestically produced products in foreign countries and is a relatively low-cost entry mode. Once the firm gains experience and knowledge of the foreign markets, it can then consider other modes such as licensing or investment.

Typically the Initial Stage of a Firm Entering International Operations